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Advertising For The Long Haul and Not the Short Term Gains MORE RESOURCES: table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNF3mAJQlu-B11O-Nt-dcgwXD6T5Pwamp;url=http://www.nytimes.com/2010/09/06/business/media/06cach.html?src%3DbuslnbBritish bAdvertising/b Regulator Making Itself Felt Online/b/abr /font size=-1bfont color=#6f6f6fNew York Times/font/b/fontbr /font size=-1PARIS — In the digital world, the most effective badvertising/b is not always badvertising/b in the traditional sense. Instead of buying ad space b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d-farC8FNJWa2VMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGp0IO36qhB2Iz5z06oDcjRxZ9Gzwamp;url=http://www.prweb.com/releases/2010/09/prweb4465504.htmimg src=http://nt1.ggpht.com/news/tbn/mY9Sy1OLhKkc5M/6.jpg alt= border=1 width=80 height=80 /br /font size=-2PR Web (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGp0IO36qhB2Iz5z06oDcjRxZ9Gzwamp;url=http://www.prweb.com/releases/2010/09/prweb4465504.htmbMaine#39;s Rinck bAdvertising/b Collaborates with Patrick Dempsey to Design Custom b.../b/b/abr /font size=-1bfont color=#6f6f6fPR Web (press release)/font/b/fontbr /font size=-1The creative team from Rinck bAdvertising/b, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d-nEmS0dgBEqfkMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEMaGIHgTiHF_DCSAXWlYz5J2gLswamp;url=http://www.telegraph.co.uk/travel/travelnews/7979683/Watchdog-to-tackle-online-travel-advertising.htmlimg src=http://nt0.ggpht.com/news/tbn/WDgbJgBMHoldWM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Telegraph.co.uk/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEMaGIHgTiHF_DCSAXWlYz5J2gLswamp;url=http://www.telegraph.co.uk/travel/travelnews/7979683/Watchdog-to-tackle-online-travel-advertising.htmlbWatchdog to tackle online travel badvertising/b/b/abr /font size=-1bfont color=#6f6f6fTelegraph.co.uk/font/b/fontbr /font size=-1Travel companies that publicise their products online will come under the regulation of the bAdvertising/b Standards Authority (ASA) b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNH2cT3rplfuGkcK6SJSaisC_0j1sAamp;url=http://www.ft.com/cms/s/0/a79a86d2-b591-11df-a65e-00144feabdc0.html?ftcamp%3DrssUK to launch #39;comprehensive#39; policing of online badvertising/b/afont size=-1 color=#6f6f6fnobrFinancial Times/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEa25SutPthMtT1xqaFVRaWE0JnMQamp;url=http://www.bbc.co.uk/news/technology-11140676bAdvertising/b Standards Authority gets online power/afont size=-1 color=#6f6f6fnobrBBC News/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHK4D0mAI_xbu7_AcCZZoPlwGw9ZQamp;url=http://www.is4profit.com/small-business-news/20100903-advertising-watchdog-crackdown-on-misleading-online-marketing.htmlbAdvertising/b Watchdog Crackdown on Misleading Online Marketing/afont size=-1 color=#6f6f6fnobris4profit/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEXJ5LKkk98e0HJccRQfvflTu4RcAamp;url=http://www.pfj.co.uk/news/digital-agency/2329-gaming-to-face-advertising-regulationsnobrPFJ Media Recruitment Agency (blog)/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFVMpb1_r5gtQ_g6Cx5-yjhn3fMNgamp;url=http://www.itbusinessedge.com/cm/blogs/bentley/uk-advertising-authority-to-crack-down-on-deceptive-online-ads/?cs%3D43108nobrIT Business Edge (blog)/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNEA0Z9PJ-SvQ4474kA1TgDSwSNCjQamp;url=http://eu.techcrunch.com/2010/09/01/uk-advertising-watchdog-to-police-ads-on-social-sites-backed-by-google/nobrTechCrunch/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dUURn-OBtytkciM3QZDGhjiE8KVvMnobrball 165 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFZfMcM99LoxVkwbD86RwqapHMqVAamp;url=http://www.statesmanjournal.com/article/20100905/BUSINESS01/9050307/1001/newsbNewspaper hires new badvertising/b director/b/abr /font size=-1bfont color=#6f6f6fStatesman Journal/font/b/fontbr /font size=-1Beth Sell, who left the Statesman Journal in 2004 after five years in its badvertising/b department, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=d8qu4KLP8e0aCuMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdGU2_Agj6D1PP87Z2EjCTQIkslQamp;url=http://www.guardian.co.uk/global/2010/sep/05/preston-online-advertisingimg src=http://nt1.ggpht.com/news/tbn/uZtU-OLHqcKm5M/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Guardian/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdGU2_Agj6D1PP87Z2EjCTQIkslQamp;url=http://www.guardian.co.uk/global/2010/sep/05/preston-online-advertisingbOnline badvertising/b still doesn#39;t pack a fraction of print#39;s punch/b/abr /font size=-1bfont color=#6f6f6fThe Guardian/font/b/fontbr /font size=-1Even when you#39;ve killed all the forests and lugged them around the country, the old combination of cover price and badvertising/b revenue comes out on top, b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNH6JQiYpTbDlQT9Xw8B3XkkRgS-ewamp;url=http://canadafreepress.com/index.php/article/27340Surprise! Online Subscribers Worth Less/afont size=-1 color=#6f6f6fnobrCanada Free Press/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dLHHtbWyJPRyQCMdMDVQudCIgFkQMnobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGeMEXFmXS_rUg_Je3hsnaStV-Ufwamp;url=http://www.freep.com/article/20100905/FEATURES08/9050339/1033/Features08/Truth-in-advertising-on-cigarette-brandsbTruth in badvertising/b on cigarette brands/b/abr /font size=-1bfont color=#6f6f6fDetroit Free Press/font/b/fontbr /font size=-1This law applies to tobacco packaging and any tobacco-related badvertising/b. As of June 22, tobacco manufacturers were prohibited from producing any more b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFMGZ8klKD7-IxJUo0LgmOptvCzFAamp;url=http://communities.canada.com/vancouversun/blogs/communityofinterest/archive/2010/09/05/we-mind-the-smoke-but-not-smoking.aspxWe Mind the Smoke, But Not Smoking/afont size=-1 color=#6f6f6fnobrVancouver Sun (blog)/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dAFExFITWKzyeLMMkPLQL_kSPsOnMnobrball 7 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHmBMDQ5aNuituF8_TPhNj6o6drMgamp;url=http://www.guardian.co.uk/theguardian/2010/sep/05/china-cult-celebrity-advertisingimg src=http://nt1.ggpht.com/news/tbn/lZKvx3n9eDQ7HM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2The Guardian/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHmBMDQ5aNuituF8_TPhNj6o6drMgamp;url=http://www.guardian.co.uk/theguardian/2010/sep/05/china-cult-celebrity-advertisingbChina and the cult of #39;celebrity#39; badvertising/b/b/abr /font size=-1bfont color=#6f6f6fThe Guardian/font/b/fontbr /font size=-1Even in the paparazzi gym-and-swimwear shots, Diana never appeared quite like this: playing the cello clad only in bra and knickers (and regal tiara). b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dIlt6d87COOSuiMnobrb/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFe0UCOXuwb5lyYycT4I3OKTgacpwamp;url=http://www.prnewswire.com/news-releases/dma-releases-quarterly-business-review-qbr-for-q2-2010-102252984.htmlbDMA Releases Quarterly Business Review (QBR) for Q2 2010/b/abr /font size=-1bfont color=#6f6f6fPR Newswire (press release)/font/b/fontbr /font size=-1DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps badvertising/b and marketing companies build shareholder value, b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dFfKtn2H7htdfwMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGzt-E1XGRynWgqha64p4VhktK67wamp;url=http://www.bbc.co.uk/blogs/haveyoursay/2010/09/should_world_landmarks_be_spon.htmlimg src=http://nt2.ggpht.com/news/tbn/Is-zGgjq1KJNHM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2BBC News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGzt-E1XGRynWgqha64p4VhktK67wamp;url=http://www.bbc.co.uk/blogs/haveyoursay/2010/09/should_world_landmarks_be_spon.htmlbShould world landmarks be sponsored?/b/abr /font size=-1bfont color=#6f6f6fBBC News (blog)/font/b/fontbr /font size=-1Companies will be asked to offer at least $25 million for restoration in return for being allowed to use the Colosseum for badvertising/b. b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNETSmr4TflF7R2j7nu8lh_bEN7V-Qamp;url=http://www.bbc.co.uk/go/rss/int/news/-/news/world-europe-11191189Historical dilemma/afont size=-1 color=#6f6f6fnobrBBC News/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=djxjIjA0ZIuho5MNJdF3NvWGsSw2Mnobrball 3 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNF85XFqpBrn3xtaMyb_TG2s3KNJxAamp;url=http://www.pr.com/press-release/260150bBilly Elliot – DPAC Debut via a New Mobile Billboard bAdvertising/b Campaign/b/abr /font size=-1bfont color=#6f6f6fPR.com (press release)/font/b/fontbr /font size=-1Do Mobile bAdvertising/b is excited to announce a new mobile billboard badvertising/b campaign with DPAC to promote “Billy Elliot” The Best Musical of the Decade b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dSmpytR0Z3uv7rMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table Google News |
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